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National Roofing Contractors Association Announces Sales and Marketing Support for Contractor Members

Date: Feb. 12, 2016 (847) 493-7548

National Roofing Contractors Association Announces Sales and Marketing Support for Contractor Members

Rosemont, Ill.—The National Roofing Contractors Association (NRCA) has announced its partnership with Heidi J. Ellsworth of HJE Consulting Group, Camp Sherman, Ore. to provide roofing contractor members with sales and marketing consultation and support for their businesses. NRCA contractor members have the opportunity for 30-minute consultation calls with Ellsworth supported by ongoing sales and marketing articles, webinars and seminars in addition to leading-edge ideas and strategies.

Focusing on overall sales and marketing strategies and implementation, HJE Consulting Group helps roofing contractors increase profitability and success by providing insights on new age digital marketing, marketing and strategy for homeowner and business owner sales. The company offers consultation for building strong collaboration between sales and marketing teams. NRCA members will receive consultation, education and documentation about how to create or restructure sales and marketing programs that work for roofing contractors.

"We have consistently heard from our contractors that they need more sales and marketing support," says William Good, NRCA's CEO. "Heidi has worked with contractors, distribution and manufacturing not to mention her support of industry associations. We feel she will be the right fit for helping our members evaluate and improve their sales and marketing efforts."

Before becoming the owner and operator of HJE Marketing, Ellsworth held positions leading marketing initiatives for Carlisle Construction Materials, EcoStar, EagleView Technologies and Pictometry International Corp., and spent time as the head of EagleView's construction sales division.

"I am honored to be working with the NRCA," Ellsworth says. "The opportunity to work with contractors across the country to strategize and help build their sales and marketing programs is amazing. The industry continues to prove its overall professionalism across all platforms and by making these services available NRCA continues to show its commitment to its members."


NRCA is one of the construction industry's most respected trade associations and the voice of roofing professionals and leading authority in the roofing industry for information, education, technology and advocacy. It represents all segments of the roofing industry, including contractors, manufacturers, distributors, architects, consultants, engineers, building owners and city, state and government agencies. NRCA's mission is to inform and assist the roofing industry, act as its principal advocate and help members in serving their customers. NRCA continually strives to enhance every aspect of the roofing industry. For information about NRCA and its services and offerings, visit www.nrca.net.

HJE Consulting Group owned by Heidi J. Ellsworth, provides sales and marketing strategies, concepts and services for the construction industry and specifically the roofing industry. This sales and marketing consulting firm focuses on supporting overall marketing strategies and implementation along with providing consulting to build strong collaboration between sales and marketing teams for business profitability and success. Along with consulting for the NRCA and The Roofing Industry Alliance for Progress, Ellsworth also serves on the boards of Western States Roofing Contractors Association and Midwest Roofing Contractors Association and recently helped found the national Women in Roofing association where she now serves as chairperson for the organization. For more information on Ellsworth visit www.linkedin.com/in/hjellsworth.

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