During this class, you will examine and discuss the importance of the risk-management
process: risk identification, risk analysis, designing the strategy, implementation
and review. Too often, understanding risk is left to chance, which can lead to serious
trouble. Understanding and managing risk is relatively easy and often overlooked
as either too time-consuming or difficult to do. Included in this discussion is
a comprehensive look at effective safety program strategy and implementation. A
theoretical behavioral model for safety is used a basis for discussion and understanding.
As you know, safety in the roofing business is crucial; however, safety often takes
a backseat to production and profit goals. A solid risk-management process will
anticipate and manage deadly pitfalls, improve profitability and bring peace of
mind. You will be asked to report on risk-management activities taking place in
your company and evaluate their efficacy.
As a follow-up to the risk-management class, this third-year class looks at significant
events that can occur and how they should be handled. Sometimes, a simple "event"
can lead to dire consequences all because someone said, "I'm sorry." Interestingly,
the opposite is true, as well a serious problem can be mitigated because the company's
spokesperson said the "right" things. The class will discuss the importance of not
only recognizing but managing crisis. Your crisis-management strategy must align
with your vision and mission. We will show the components of a successful crisis-management
plan; steps to take to implement it; how to deal with the media and your employees
when things go wrong; and evaluating a crisis. A case study is used to highlight
key points in the class.