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Tim Calkins

Northwestern University's Kellogg School of Management

Tim Calkins helps people use marketing strategy and branding to build strong, profitable businesses. He is clinical professor of marketing at Northwestern University's Kellogg School of Management where he teaches marketing strategy, biomedical marketing and strategic marketing decisions in the full-time, part-time and executive MBA programs. He is co-academic director of the Kellogg on Branding executive education program.

Calkins has received numerous teaching awards. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people to have won it twice in the award's more than 40-year history. He also received the Sidney J. Levy Teaching Award and two Kellogg Faculty Impact Awards. The Kellogg Executive MBA Program gave him the Top Professor Award four times.

Calkins is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. During the past 10 years, the program has generated more than 5 billion media impressions.

In addition to teaching at Kellogg, he works with major corporations on strategy and branding issues. His recent clients include Novartis, AbbVie and Pfizer. He is managing director of Class 5 Consulting, a marketing strategy firm.

He began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy and branding projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led businesses including Miracle Whip, Taco Bell, A.1. steak sauce, Seven Seas and DiGiorno. While at Kraft, he was responsible for the launch of more than two dozen new products. He received his bachelor's degree from Yale and his MBA from Harvard.

Calkins lives in Chicago with his wife and three children.



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