Timothy Calkins
Timothy Calkins
Clinical Professor of Marketing,
Kellogg School of Management
Tim Calkins is clinical professor of marketing at the Kellogg School of Management.
He joined the Kellogg faculty in 1998 as adjunct assistant professor of marketing.
He became clinical associate professor of marketing in 2002 and assumed his current
position in 2006.
Professor Calkins is author of
Breakthrough Marketing Plans (Palgrave Macmillan,
2008). He also is co-editor of
Kellogg on Branding (John Wiley & Sons, 2005).
He has written numerous teaching cases focused on marketing strategy and branding.
His most recent cases include Crestor, MedImmune: FluMist Introduction and Eli Lilly:
Xigris.
Professor Calkins teaches marketing strategy and bio-medical marketing. At the executive
education level, Calkins is co-academic director of the Kellogg School’s branding
program and teaches in other programs including the Executive Development Program
and the Kellogg Management Institute. For his excellence in teaching, Professor
Calkins received the 2006 Lawrence G. Lavengood Outstanding Professor of the Year
Award, the top teaching award at the school.
In addition to teaching at Kellogg, Professor Calkins works with major corporations
around the world addressing marketing strategy and branding issues. His recent clients
include Eli Lilly, Abbott, Bausch & Lomb and Welch Allyn. Most of his consulting
work is done through Class 5 Consulting, a marketing consulting firm. Calkins has
been quoted in publications including
Business Week,
Newsweek,
USA
Today,
Advertising Age and
The New York Times. He has appeared
on NBC, CBS, ABC, Fox and CNBC.
He began his career at Booz Allen and Hamilton, where he worked on strategy and
marketing projects. He joined Kraft Foods in 1991. During his almost 11 years at
Kraft, Calkins led businesses including A.1. steak sauce, Miracle Whip, Taco Bell,
Seven Seas and DiGiorno. While at Kraft, he was responsible for the launch of more
than two dozen new products and received numerous industry awards for creating outstanding
advertising campaigns.
For more information about Professor Calkins, click here.