Richard Honack
Richard Honack
Lecturer of Executive Programs
Richard P. Honack is a lecturer of executive programs at Northwestern University's
Kellogg School of Management.
He is an academic director for several Kellogg School Executive Education programs,
including:
Strategic Marketing Communications in Today's Media World and the
Skills,
Tools, and Competencies (STC) program for Brazilian managers with Fundacao dom Cabral
(Belo Horizonte, Brazil.) He also teaches in the
Executive Development Program (EDP),
as well as several other Kellogg programs, where his sessions focus on leading and
marketing in the nanosecond culture, generational differences and services marketing
and management.
Honack also is a member of the Kellogg Center for Nonprofit Management's Executive
Education Program where he is an academic director and a faculty member for several
programs focused on strategic leadership for nonprofits and fundraising and marketing.
He is a faculty member for the Center's Custom Executive programs, consulting organizations
including the Ronald McDonald House Charities, the United States Olympic Committee,
USA Swimming and the Harris Bank's nonprofit leadership program, to name a few.
Honack's research and teaching focuses on generational marketing and managing in
the "nanosecond culture." His lectures emphasize the need to understand the changing
values and dynamics of the six generations that make up that culture in today's
marketplace—
Great Generation, Silent Generation, Baby Boomers, Gen "X," Gen "Y"
and now Generation "Z." He discusses the affect these generational differences make
in the marketing of services and products, as well as the importance of the different
expectations each of these groups has on management within an organization.
From 1997 to 2010, he taught the following courses in Kellogg's MBA programs: services
marketing and management; nonprofit marketing and management, and fundraising and
marketing. In 2008, he developed a sports marketing and management course for Kellogg
that is taught in the winter quarter. In March 2010, students selected Honack as
one of five Kellogg professors to receive a school-wide Faculty Impact Award for
his teaching.
Honack taught global initiatives in management (GIM) for more than 12 years. He
started teaching GIM in 1997, and from 2002 through 2009 did so in the Kellogg Executive
MBA Program focusing on "doing business in China." He was voted by EMP 59 as the
outstanding professor for electives for 2003-2005.
He consults companies, nonprofit organizations and associations about developing
sound strategic marketing plans and practices, as well as doing business within
other countries and cultures. He regularly speaks at seminars and conferences, nationally
and internationally, on the topics of the nanosecond culture, generational differences,
strategic leadership, services marketing, customer service and management, branding
and creative thinking to make change happen.
Honack was the editorial director of
Wide Awake in the Windy City, a book written
by Matt Golosinski, and "
Celebrating a century of excellence at NU's Kellogg School
of Management, 1908-2008."
Prior to becoming a full-time faculty member in July 2008, Honack was assistant
dean and chief marketing officer for the Kellogg School and an associate adjunct
professor of marketing.
Before joining NU and the Kellogg School staff in 1995, Honack had more than 20
years of award- winning experience in the media business, holding positions in marketing,
general management, strategic planning and editorial.
Honack is a former U.S. Army captain and former civilian advisory board member to
the chief of public affairs, USAR. He has a Kellogg Masters of Business Administration
and Bachelors of Science degree in journalism education from Indiana University.
For more information about Honack, click here.