Tim Calkins
Tim
Calkins is clinical professor of marketing at the Kellogg School of Management.
He teaches marketing strategy, the most popular marketing elective class in the
Kellogg MBA program. Tim also teaches biomedical marketing, one of the few courses
available in the world focused solely on marketing issues in the pharmaceutical
and medical-device industries. Tim is academic co-director of Kellogg's branding
program. He teaches in many of Kellogg's executive education programs including
the Executive Development Program and Kellogg Management Institute.
Tim received the 2006 Lawrence G. Lavengood Outstanding Professor of the Year Award,
the top teaching award at the Kellogg School of Management.
Tim joined the Kellogg faculty in 1998 as adjunct assistant professor of marketing.
He became clinical associate professor of marketing in 2002 and assumed his current
position in 2006.
In addition to teaching at Kellogg, Tim works with major corporations around the
world on marketing strategy and branding issues. His recent clients include Eli
Lilly, Abbott, Bausch & Lomb and Pepsi. Most of his consulting work is done through
Class 5 Consulting, a marketing consulting firm.
Tim is co-editor of
Kellogg on Branding. He has written numerous teaching
cases, all focused on marketing strategy and branding. His most recent cases include
Crestor, MedImmune: FluMist Introduction and
Eli Lilly: Xigris.
Tim has been quoted in such publications as
Business Week, Newsweek, USA Today, Advertising
Age and
The New York Times. He has appeared on television stations
NBC, CBS, ABC, Fox and CNBC.