Marketing Strategies for Roofing Contractors
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EXCELLENT MARKETING RESOURCE!
NRCA's marketing manual will guide you through a step-by-step process of developing a comprehensive marketing plan for your company, including steps to evaluate your current business, conduct research and develop an effective marketing strategy.
Based on surveys of commercial and residential contractors, this manual explores common deficiencies in roofing contractors' marketing efforts and shows you how to improve upon them. The manual includes lists of marketing resources and a glossary of marketing terms.
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