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Lead Generation for Roofing Contractors: Myths That Cost You Money (Live course)


August 23, 2017
Online webinar
11:00 a.m. - 12:00 p.m. CDT

Member price:
Nonmember price:

Item #: CLA-001389

Class description

Your roofing business needs leads. Even when your business is doing well, you need leads to continue to grow and profit. During the past decade, online sources have become a primary starting point for finding the leads you need. But figuring out online lead generation can be confusing, time-consuming, expensive and difficult to focus on while you're driving to a job or working in the office. And, often, it's unproductive.

Join us as Todd Bairstow, co-founder and principal of Keyword Connects, Waltham, Mass., helps you understand how online lead generation works (and how it doesn't) by exploring six myths:
  1. Paid search is easy to do
  2. My website already is optimized
  3. Social media is all that matters
  4. Online listings will make the phone ring
  5. Mobile is overtaking computers
  6. The phone doesn't matter
Tune in to this webinar to learn how to obtain high-quality, productive leads that turn into profitable, high-quality customers.

Take advantage of this free NRCA membership benefit, and tune in to this live opportunity to stay up to date with industry issues affecting your business!

NRCA's August webinars are sponsored by:


Todd Bairstow
Co-founder and principal of Keyword Connects, Waltham, Mass.

Todd Bairstow is a well-known entrepreneur and online marketing expert with 18 years of experience. In 2005, Todd co-founded Keyword Connects where he developed a business plan to generate leads for his clients on a 100 percent performance basis. His "Pay Per Lead" model and performance-based philosophy have turned Keyword Connects into a leading provider of the highest quality home improvement leads to dealers and franchisees across the country.

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