If you do residential work, this book will offer practical advice about how to be an effective salesperson. Topics include taking a lead over the phone; sales calls; training and motivating sales staff; addressing customers' concerns; and knowing the four basic questions you must answer to make the sale. The book also offers suggestions about how to eliminate time wasters to focus on profitable jobs and how to become the "contractor of choice" by educating your clients on the value of hiring a professional contractor.
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