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2/20/2014 8:57:16 AM

The Six Keys to Effectively Recruiting and Developing the Latino Labor Force (Webinar recording)


Do you want to find out what some of NRCA's most successful members are doing to increase workforce engagement?

One successful strategy is embracing the fact that many U.S. roofing companies have a significant Latino presence on their payrolls. What does it mean to embrace the Latino culture within your company?

Tune into this one-hour webinar recording to hear from Ricardo González, founder and executive director of Bilingual America. He has worked with several NRCA member companies, including Mid-South Roof Systems, Forest Park, Ga.; KPOSTCOMPANY, Dallas; Empire Roofing, FortWorth, TX; and CertainTeed Corp., Valley Forge, Pa.


Ricardo Gonzalez

"KPost Company is a better company today after working with Ricardo Gonzalez and his Bilingual America team. In the ever changing workforce, Ricardo has brought about a welcome perspective on the interaction of the Latino and Anglo employees and management. Through Ricardo's leadership, KPost successfully completed Latino Culture training for Senior Management and five key Latino Managers successfully completed Anglo Business Practices training. The channels of communication opened by this training are priceless and it has been mutually beneficial for all parties. Because of this success, we are expanding our training to greater heights and additional employees in 2014." —Steve Little, President, KPost Company

"Ricardo has a real passion for helping contractors understand the cultural differences that may exist inside their company. This knowledge has given us a new appreciation for the diverse perspectives that make up Mid-South Roof Systems. This has helped us to better relate to the various approaches people use when solving problems or relating to others. I believe that our company will be stronger and more effective as we apply what we learned from Ricardo." —Geoff Mitchell, CEO, Mid-South Roof Systems

"I have known Ricardo since 2006 where I saw him speak at a conference for the first time. Since then, I have had the pleasure of not only enjoying his presentations, but now have hired his company to help Allied Building Products bring a greater knowledge and experience to our leadership team as it relates to our Latino workers. As a point of reference, one out of four employees in our company are Latino. I am very excited about transforming our organization with his help in order to create a greater Latino culture within Allied." —Greg Bloom, Allied Building Products

Take advantage of this free NRCA membership benefit by participating in this opportunity to stay up to date with industry issues affecting your business!

This webinar recording took place Feb. 20, 2014.

Item #: Web022014e

Member price: Free for members
Nonmember price: $55.00


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