Do you monitor your business's online reputation?
Given the proliferation of consumer review sites and those focused entirely on customer complaints, managing a company's reputation is difficult. According to a 2009 survey by Opinion Research Corp., Princeton, N.J., 84 percent of U.S. consumers say online customer evaluations influence their decisions to purchase products or services. The Internet offers potential customers an opportunity to view every company's interactions with previous customers. This transparency requires business owners to ensure they provide great customer service, do excellent work, and quickly and carefully respond to negative information posted online.
For more information about how to manage your business's online reputation, read Professional Roofing's May feature, "Are your customers ranting or raving?"
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