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Thanks to a strong economy and ongoing NRCA prospect and retention campaigns, NRCA membership experienced a second consecutive year of membership growth. Through a multi-faceted membership marketing program, including direct mail, email, advertising, phone calls, and outreach through trade shows and industry events, NRCA recruited 489 new members and achieved an 87 percent retention rate for the fiscal year.

NRCA's Membership Steering Committee, chaired by Geoff Mitchell, CEO of Mid-South Roof Systems, Forest Park, Ga., continued to look for ways to communicate the value of membership to NRCA's various stakeholders.

This past year, NRCA's board of directors updated the association's bylaws to allow member manufacturers, distributors, architects/engineers/consultants and service providers to become full voting NRCA members through a new One Voice initiative. NRCA's One Voice initiative focuses on one simple idea: Unite the roofing industry and speak with one voice about matters critical to the industry's continued success. The initiative involves reaching out to all NRCA members to align the industry, fully engaging them with NRCA, as partners, and actively addressing the industry's most pressing issues.

NRCA membership composition

The composition of NRCA membership remains consistent from the previous year except NRCA achieved 3 percent growth in the Architect/Engineer/Consulting category, which is the result of creating the new sole proprietor, electronic-only membership category in 2016.

NRCA membership composition

Contractors—72 percent
Manufacturers—2 percent
Manufacturer's representatives—<1 percent
Distributors—2 percent
Raw material providers—<1 percent
Rooftop photovoltaic manufacturers, utilities and service providers—<1 percent
Service providers—1 percent
Architects/engineers/consultants—14 percent
Industrial/institutional—2 percent
International—6 percent

Type of work: contractor membership

Type of work: contractor membership (commercial, residential, both)

Commercial—37 percent
Residential—8 percent
Both—54 percent
Unknown/other—1 percent

Type of work: contractor membership (commercial reroofing, commercial
new construction, residential reroofing, residential new construction)

Commercial reroofing—51 percent
Commercial new construction—22 percent
Residential reroofing—23 percent
Residential new construction—4 percent

Sales volume: contractor membership

Sales volume: contractor membership

Less than $1 million—49 percent
$1 million-$5 million—34 percent
$5 million-$10 million—12 percent
$10 million-$20 million—4 percent
More than $20 million—1 percent

Employees during peak season: contractor membership

Employees during peak season: contractor membership

1-5—8 percent
6-10—8 percent
11-20—13 percent
21-35—16 percent
36-49—10 percent
50-99—10 percent
More than 100—6 percent
Not indicated—29 percent

Type of business: contractor membership

Type of business: contractor membership

Open-shop—50 percent
Union—14 percent
Dual-shop operation—2 percent
Not indicated—34 percent

Regional breakdown: contractor membership

Regional breakdown: contractor membership

East North Central (Illinois, Indiana, Michigan, Ohio, Wisconsin)—20 percent
East South Central (Alabama, Kentucky, Mississippi, Tennessee)—5 percent
Middle Atlantic (New Jersey, New York, Pennsylvania)—10 percent
Mountain (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming)—6 percent
New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont)—5 percent
Pacific (Alaska, California, Hawaii, Oregon, Washington)—10 percent
South Atlantic (Delaware, Florida, Georgia, Maryland, North Carolina, Puerto Rico, South Carolina, Virginia, Virgin Islands, Washington, D.C., West Virginia)—19 percent
West North Central (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota)—9 percent
West South Central (Arkansas, Louisiana, Oklahoma, Texas)—16 percent

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