The International Roofing Expo® has announced the keynote speaker for 2020 is Charlotte Jones, Dallas Cowboys executive vice president and chief brand officer. Jones will kick off the 2020 IRE Feb. 4, 2020, at 9:30 a.m. at the Kay Bailey Hutchison Convention Center in Dallas.
Jones oversees all business operations, strategies and applications surrounding the Dallas Cowboys brand as it is presented to fans worldwide. She will discuss building one of the most recognizable and valuable sports brands in the world and share the groundbreaking approach she organized for fundraising. Jones also will address strategies regarding setting high expectations, the pressure to deliver and continuing to raise the bar, as well as discuss the new fan engagement initiatives and innovations the Dallas Cowboys Football Club is spearheading.
The keynote is included free of charge in all registration packages, but advance registration is required. Online registration is available at www.theroofingexpo.com.
