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Digital Marketing and Networking

April 11, 2024 | Noon CST
  • Price: Free

Individual Registration GROUP REGISTRATION


Digital marketing is about more than marketing and sales—it is a culture of technology that brings professionals together online.

During the webinar, Heidi J. Ellsworth and Karen Edwards of RoofersCoffeeShop® will discuss strategies for digital marketing plans, including the importance of brand ambassadors and encouraging a culture of networking online and in person. Join us to learn what is happening in an ever-changing world of digital marketing and sales and how you can incorporate a stronger digital culture in your company.

Heidi J. Ellsworth
President of RoofersCoffeeShop, owner of HJE Consulting and chairperson of National Women in Roofing

Heidi J. Ellsworth has worked in the roofing industry since 1993 and held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently an owner and president of RoofersCoffeeShop® and the owner of HJE Consulting.

Ellsworth focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations, building strong collaborations for business profitability and success.

Karen L. Edwards, RCS COO
Owner of Casmir Group

Karen L. Edwards has been a marketing professional for 30 years and focused the past 20 years on marketing for the roofing industry. Having worked at Carlisle Syntec and EagleView Technologies, she has led prominent industry marketing and contractor marketing programs.

Edwards now owns her own consulting business, Casimir Group, which allows her to follow her passion for the roofing industry. She serves as the editor for RoofersCoffeeShop,® while working with roofing contractors and manufacturers across the U.S. and engaging with prominent industry groups such as National Women in Roofing and Roofing Technology Think Tank (RT3).


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