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Data Visualization and Predictive Target Market Modeling

Nov. 5, 2024 | Noon CDT
Webinar
  • Price: Free

Individual Registration GROUP REGISTRATION


Description

During this webinar, we will dive into large data sets and equip you with national, regional and local market reporting. Anna Anderson, CEO of Art Unlimited, and panelists Wendy Marvin, founder and CEO of Matrix Roof & Home, and Ken Kelly, president of Kelly Advisors, will discuss navigating the complexities of tailoring strategies to your unique audience. Learn to empower your business growth strategies and marketing decisions through real-time demographic data, market trends and personalized insights. This course positions data visualization as your ticket to precision in marketing, strategic expansion, a competitive upper hand and optimized resource allocation. Join us to revolutionize your approach and unlock your market potential.

Anna Anderson
CEO of Art Unlimited, national chair of National Women in Roofing and former president of Roofing Technology Think Tank

Anna Anderson is the visionary CEO of Art Unlimited, a leading marketing agency that specializes in leveraging technology within digital and traditional marketing services. With more than 15 years of experience in the home service/construction industry, Anderson has become a well-known expert in roofing marketing and technology solutions.

As a sought-after speaker, Anderson has shared her expertise regarding marketing and construction- related topics at events across the U.S. She also serves on the Executive Committee for National Women in Roofing and is the former president of Roofing Technology Think Tank.

Panelists:

Ken Kelly
President of Kelly Advisors, Kelly Aviation, Kelly Partners, TVIP One, 1360 Rail Head and Kelly Roofing (Ret.)

Ken Kelly took over his family’s roofing business in 1993. Kelly Roofing currently is ranked 53 out of all roofing contractors in the U.S. An industry spokesman, contributing author and circuit speaker, Kelly enjoys sharing and helping other business professionals in all sectors.

Kelly also donates time to his community by sitting on various boards and commissions such as the Florida Housing Authority, which he chairs. He helped form the nonprofit Hope Contained, which is dedicated to helping the poor throughout the world by recycling and converting steel shipping containers into homes, creating villages and designing micro-farms in developing nations. Kelly was honored with the Visionary Award by Microsoft in 2015 for his creative use of the Dynamics platform of software.


Wendy Marvin
Founder and CEO of Matrix Roof & Home

Wendy Marvin has been a driving force in the roofing industry since 2007. Leading a female-owned company known for exceptional customer service, Marvin has fostered a culture of collaboration, where her team is celebrated as the backbone of Matrix Roof & Home and customers are central to their success. Under Marvin’s leadership, Matrix Roof & Home has earned local and national recognition.

Marvin also is committed to giving back, including roof donations to Habitat for Humanity and a close working relationship teaching students roofing at local career and technical education school.

Marvin has held leadership roles through NRCA’s board of directors, Western States Roofing Contractors Association (where she was honored as Board Member of the Year), Roofers Coffee Shop Influencers and Roofing Technology Think Tank.

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