Rosemont, Ill.–The National Roofing Contractors Association has entered into a strategic partnership with national TV show “Inside the Blueprint” to produce educational content regarding roofing industry issues, initiatives and innovative solutions.

NRCA will create broadcast-quality video content specifically addressing roofing industry insight for industry professionals, and the content will be integrated into half-hour episodes. The TV show airs nationally on Fox Business Network and internationally to more than 35 countries on Bloomberg International. NRCA and “Inside the Blueprint” will work together to promote the TV show via digital marketing and on social media platforms leading up to the first airing in 2021.

“NRCA is pleased to partner with ‘Inside the Blueprint,’” says NRCA CEO Reid Ribble. “We appreciate the opportunity to provide content that will connect with a broader audience, promote professionalism and educate those involved in the roofing industry.”

“‘Inside the Blueprint’ shares NRCA’s view that providing educational content specific to the needs of architects, engineers and roofing professionals are keys to helping the industry address challenges related to sustainability, efficiency and resilience,” says Ron Secreto, executive vice president, partnerships, for “Inside the Blueprint.”

Since 1886, the National Roofing Contractors Association has been the home for generations of entrepreneurial craftsmen and enterprises who shelter and protect America’s families and businesses and each other. Our vision is the recognition of our members as professionals and to unite the industry to that purpose. NRCA is one of the construction industry’s most respected trade associations and the voice of roofing professionals and leading authority in the roofing industry for information, education, technology and advocacy. It represents all segments of the roofing industry, including contractors; manufacturers; distributors; architects; consultants; engineers; building owners; and city, state and government agencies. For information about NRCA and its services and offerings, visit www.nrca.net.

“Inside the Blueprint,” a national TV series airing on Fox Business Network and Bloomberg International, creates engaging educational content with partners focused on innovations, technology and new solutions impacting the built environment. Each episode explores four important aspects related to cutting-edge technology, products and services: the Inspiration, the Idea, the Process and the Impact. “Inside the Blueprint” creates comprehensive, visually stunning behind the scenes looks at how products are made and installed and the far-reaching benefits they’re having on the built environment—and the world. For more information, visit insidetheblueprint.com.