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News Aug. 17, 2021

Build Your Future launches website geared toward Gen Z

Based on research collected from students, construction industry members and counselors, Build Your Future recently launched a new website with enhanced resources, according to www.nccer.org. BYF is the National Center for Construction Education & Research’s national image enhancement and recruitment initiative for the construction industry.

With a shifted focus on Generation Z, the updated website puts additional emphasis on authenticity while continuing to showcase construction as an industry of choice.

With Gen Z expected to make up 27% of the global workforce by 2025, it is critical the industry get their attention while encouraging them to enter the construction field. For a deeper understanding of this key demographic, BYF conducted research on two key audiences: Gen Z students and school guidance counselors.

It found Gen Z values authenticity and diversity in advertising and educational materials, highlighting the importance of spotlighting real craft professionals. Gen Z students also expect technologically advanced and innovative industries, so it is key to demonstrate construction is an industry that will put employees at the forefront of cutting-edge technology. A clear opportunity for career advancement and financial security also is important.

With the launch of the new website, BYF increased its focus on connecting with counselors and educators, who actively have conversations with students about careers and influence career decisions. BYF created classroom materials, a career plan template and a landing page with unique resources to meet their specific needs.

During the fall, BYF will release recruitment toolkits to help industry members and educators encourage students to explore careers in construction. The toolkits will include instructions for outreach, tips and tricks for engagement, printed resources and swag for students.

To learn more, visit byf.org.

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