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News Dec. 14, 2022

Great leaders must know how to communicate

Great leaders are excellent communicators who inspire their teams to achieve success. 

Harvard Business Review offers the following four strategies to help you communicate effectively and motivate your team.

  • Be straightforward. When communicating via writing, use simple language to explain complex concepts. Long, complicated sentences require more concentration and make written ideas more difficult to understand.
  • Use powerful metaphors. When you introduce a new idea, using a metaphor that compares the idea to a familiar image or concept can be a great tool.
  • Humanize data. If you are sharing a data point, humanize it by placing the number in perspective to make it engaging, memorable and persuasive.
  • Highlight your mission. Emphasize and communicate your company’s purpose in meetings, memos, emails and presentations so your team knows what the company stands for. 
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