NRCA and Informa Markets partner to launch roofing expo in Asia

August 4, 2021

NRCA has partnered with Guangzhou Jianke Citiexpo Co. Ltd., a joint venture of Informa Markets, to launch the International Roofing Expo® in Asia.

The inaugural IRE Asia will be held concurrently with WINDOOR EXPO 2022 and take place in Guangzhou, China, March 11-13, 2022. Founded in 1995, WINDOOR EXPO is the first window, door and façade exhibition in China. The two trade fairs will cover an exhibition space of 100,000 square meters and are expected to draw more than 700 exhibitors and 60,000 visitors.

A series of keynote seminars and conferences will accompany the exhibition to discuss the current building envelope industry, standards and certification processes, and how to enhance the quality of properties and deliver case studies and insights regarding current commercial and residential projects.

“In its continuing effort to bring benefits and international roofing knowledge to a global setting, NRCA is proud to announce our expanded relationship with Informa in southern China,” says Reid Ribble, NRCA’s CEO. “Given our decades-long partnership with Informa in the U.S., this is a logical next step in growing our partnership. We hope to see you there.”

“We are very excited by this partnership with NRCA,” says Shea Xie, general manager of Guangzhou Jianke Citiexpo. “The launch of the IRE brand in Asia will make this a must-attend event for the construction marketplace for the domestic China and wider Asia markets. The combination of IRE Asia and WINDOOR EXPO will cover a wider range of construction exhibits showcasing innovative products and technologies and presenting world-class education programs.”

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Tags: IRE


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