Recent data from social media management platform Sprout Social show NRCA consistently outperformed other nonprofits, as well as overall industries, on its social media platforms in 2022.
When compared with other nonprofits, NRCA’s total impressions in 2022 reached 2.3 million, which is 4.5% higher than the industry average of 2.2 million. NRCA also delivered more social media content with 3,800 posts in 2022, which is 192% higher than the industry average of 1,300 posts.
NRCA gained 3,000 social media followers in 2022—58% higher than the industry average of 1,900 followers. And NRCA’s followers were engaging; the association had 69,400 engagements on social media in 2022.
NRCA also fared well when compared with the average from all industries in Sprout Social’s report, boasting 217% more content and 50% more new followers.
