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News Jan. 11, 2018


Effective Jan. 1, Milton, Ontario-based ROXUL officially adopted the name of its global parent company: ROCKWOOL—the world's largest manufacturer of stone wool products.

The rebrand to ROCKWOOL applies to all segments and product lines of the company's North American stone wool insulation business—residential, commercial, roofing, OEM (core solutions) and technical insulation (industrial, marine & offshore).

Customers in all segments will see a transition to ROCKWOOL branding on all packaging. There also will be a new ROCKWOOL logo, which includes a graphic representation of a volcano, referencing the volcanic rock from which all ROCKWOOL products are made.

Customers also will see new branding on all marketing materials, including sales literature, technical data sheets, and ROCKWOOL's new digital site and social channels throughout North America. ROCKWOOL has adopted new social media handles on all North American platforms:


"The rebrand bolsters our position in the North American marketplace and internationally, as well," says Trent Ogilvie, president of ROCKWOOL (North America). "It allows us to leverage our collective strengths to better serve both new and existing customers, while driving growth and investment across all regions."

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